Make Your Brand Part Of The Moment

Drive more profitable conversions and higher
LTV using real-time fandom

Clients Include

How It Works: Use Real-Time Fandom to Drive Sales

Replace Discounts With 'Fan Bonuses'

Cheers Cash uses signals like cart contents and brand defined prompts to automatically generate Fan Bonuses tied to shopper's fandom.

⭐ Fan Bonuses are personalized automatically with no lift from your team.

Shoppers Win With Their Fandom

Fan Bonuses let shoppers win bonus store credit on their purchase by making a 50/50 prediction. If the prediction is right, they earn a bonus worth a percentage of their purchase.

⭐ Instead of discounting upfront, brands reward engagement and bring winners back to spend again.

Credit Is Delivered Instantly

When shoppers win, store credit is delivered instantly at the moment of peak excitement driving another visit and a second purchase.

⭐ Rewards arrive at a moment of high emotion maximizing repeat purchase behavior and sharing.

Replace Discounts With 'Fan Bonuses'

Cheers Cash uses signals like cart contents and brand defined prompts to automatically generate Fan Bonuses tied to shopper's fandom.

⭐ Fan Bonuses are personalized automatically with no lift from your team.

Shoppers Win With Their Fandom

Fan Bonuses let shoppers win bonus store credit on their purchase by making a 50/50 prediction. If the prediction is right, they earn a bonus worth a percentage of their purchase.

⭐ Instead of discounting upfront, brands reward engagement and bring winners back to spend again.

Credit Is Delivered Instantly

When shoppers win, store credit is delivered instantly at the moment of peak excitement driving another visit and a second purchase.

⭐ Rewards arrive at a moment of high emotion maximizing repeat purchase behavior and sharing.

Why Cheers Cash Drives Repeat Sales and Profit

Eliminate discounts and increase profits

Eliminate Discounts. Increase 1st Order Profits and Drive 2nd Visits

Drive higher average order values at full margin by replacing blanket discounts with fan-powered rewards that incentivize larger purchases.

Personalized Engagement, Fully Automated

Cheers automatically updates promotion offers based on a target audience's real-time fandom and plugs into platforms like Shopify and Klaviyo to power automated customer journeys.

Winning Shoppers Come Back and Spend More

When shoppers win bonus credit, they come back to redeem it, driving incremental spend and higher lifetime value. Discounts cut margin instantly. Bonus credit only costs you when a second purchase happens. Exactly the goal!

Eliminate Discounts. Increase 1st Order Profits and Drive 2nd Visits

Drive higher average order values at full margin by replacing blanket discounts with fan-powered rewards that incentivize larger purchases.

Personalized Engagement, Fully Automated

Cheers automatically updates promotion offers based on a target audience's real-time fandom and plugs into platforms like Shopify and Klaviyo to power automated customer journeys.

Winning Shoppers Come Back and Spend More

Example promotion material for CardVault By Tom Brady in their SoHo Store. Shoppers scan and activate an evergreen, real-time Fan Bonus tied to their local fandom.

A Fully Managed Growth Engine

Managed Onboarding

We integrate seamlessly with Shopify and other platforms to automate the full experience. We take care of the entire onboard. For Shopify, most brands can go live within 48 hours.

Full Automation

Display offers in checkout or cart preview, power evergreen ads or email sequences, and personalize offers by affiliate or channel. You set the parameters, our technology personalized the offer based on real-time fandom.

Profit Optimization

We continuously optimize win rates and offer values based on real shopper behavior to maximize repeat purchases and contribution margin. Probabilities are set using odds from leading sources to ensure predictable bonus credit outcomes.

Top Brands Use Cheers Cash to Drive Sales Lift

Our Inspiration: Conditional Rebates Have Powered Millions In Sales

Brands like Jordan's Furniture and Mattress Mack have generated hundreds of millions in sales using "conditional rebate" promotions. By offering shoppers a 100% refund if the Red Sox or Astros win the World Series, they created massive buzz.

We loved the mechanic of shoppers earning rewards alongside their team. But for it to work in modern commerce, the shopper experience had to evolve. It needed to be highly personalized, update in real time, and deliver short term gratification. It also had to be automated and highly profitable for brands.

Cheers Cash is built to do exactly that.

Cheers Academy: Learn How Brands Win With Fandom

Learn how the best brands and teams are connecting with the modern fan. Conversations with brand leaders and teams breaking down how they use fandom to drive a great experience and positive business results.

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

On this episode of The Cheers Pod, Drew Cousin and Kyle Whittingham sit down with Charlie Shin, Vice President of Analytics and Digital Innovation for the Indianapolis Colts, to unpack how the team built one of the most advanced membership and rewards programs in sports.

Charlie spent 15 years as Vice President of Strategy and Analytics at Major League Soccer before joining the Colts, where he now leads fan data, digital innovation, and commercial analytics.

In this episode, Charlie breaks down the evolution of Colts Connect: why the organization intentionally abandoned the traditional points-based loyalty program model, how they reframed it as a true membership platform, and why dollar denominated currency became the cornerstone of their ecosystem. He explains how shifting from a limited in-stadium rewards system to a 365 day engagement model unlocked participation across every type of fan.

Charlie also shares how the groundbreaking Colts Cash and Fanatics FanCash integration works, what fans experience when converting between currencies, and why the early results show meaningful incremental revenue and deeper data capture. He outlines what comes next, including expanded partner affiliations, more ways for fans to earn and redeem, and a long term vision where Colts Cash becomes useful across everyday life in Indiana.

This episode is a concise masterclass for anyone building in sports, loyalty, or fan commerce.

Make Your Brand Part Of The Moment

How It Works: Use Real-Time Fandom to Drive Sales

Replace Discounts With 'Fan Bonuses'

Shoppers Win With Their Fandom

Credit Is Delivered Instantly

Replace Discounts With 'Fan Bonuses'

Shoppers Win With Their Fandom

Credit Is Delivered Instantly

Why Cheers Cash Drives Repeat Sales and Profit

Eliminate Discounts. Increase 1st Order Profits and Drive 2nd Visits

Personalized Engagement, Fully Automated

Winning Shoppers Come Back and Spend More

Eliminate Discounts. Increase 1st Order Profits and Drive 2nd Visits

Personalized Engagement, Fully Automated

Winning Shoppers Come Back and Spend More

A Fully Managed Growth Engine

Managed Onboarding

Full Automation

Profit Optimization

Top Brands Use Cheers Cash to Drive Sales Lift

Our Inspiration: Conditional Rebates Have Powered Millions In Sales

Cheers Academy: Learn How Brands Win With Fandom

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

Cheers Pod 15: Shripal Shah (Next League)

Cheers Pod 14: Justin Anderson (Frost Buddy)

Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

Cheers Pod 12: Aliett Buttelman (Fazit)

Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)

Cheers Pod 9: Brian Fagan (Playbook Technologies)

Cheers Pod 8: Kelly Singh (TrophySmack)

Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)

Cheers Pod 6: Shane Neman (JoonBug)

Cheers Pod 5: Mark Ritz (Carnivore Snax)

Cheers Pod 4: Jack Adler (Out2Win Sports)

Cheers Pod 3: Nicholas Lemieux (Athlete Studio)

Cheers Pod 2: Manny Lubin (Slate Milk)

Cheers Pod 1: Abiola Familusi (Associate at Night Ventures & Labs)

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

Cheers Pod 15: Shripal Shah (Next League)

Cheers Pod 14: Justin Anderson (Frost Buddy)

Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

Cheers Pod 12: Aliett Buttelman (Fazit)

Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)

Cheers Pod 9: Brian Fagan (Playbook Technologies)

Cheers Pod 8: Kelly Singh (TrophySmack)

Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)

Cheers Pod 6: Shane Neman (JoonBug)

Cheers Pod 5: Mark Ritz (Carnivore Snax)

Cheers Pod 4: Jack Adler (Out2Win Sports)

Cheers Pod 3: Nicholas Lemieux (Athlete Studio)

Cheers Pod 2: Manny Lubin (Slate Milk)

Cheers Pod 1: Abiola Familusi (Associate at Night Ventures & Labs)

Frequently Asked Questions

Eliminate Discounts. Increase 1st Order Profits and Drive 2nd Visits

Personalized Engagement, Fully Automated

Winning Shoppers Come Back and Spend More

Eliminate Discounts. Increase 1st Order Profits and Drive 2nd Visits

Personalized Engagement, Fully Automated

Winning Shoppers Come Back and Spend More

A Fully Managed Growth Engine

Managed Onboarding

Full Automation

Profit Optimization

Our Inspiration: Conditional Rebates Have Powered Millions In Sales

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

Cheers Pod 15: Shripal Shah (Next League)

Cheers Pod 14: Justin Anderson (Frost Buddy)

Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

Cheers Pod 12: Aliett Buttelman (Fazit)

Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)

Cheers Pod 9: Brian Fagan (Playbook Technologies)

Cheers Pod 8: Kelly Singh (TrophySmack)

Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)

Cheers Pod 6: Shane Neman (JoonBug)

Cheers Pod 5: Mark Ritz (Carnivore Snax)

Cheers Pod 4: Jack Adler (Out2Win Sports)

Cheers Pod 3: Nicholas Lemieux (Athlete Studio)